Mature Cheese

If you’ve seen Cheez-It commercials the last few years you’re familiar with ‘mature cheese’ and that they use aged cheese for their snack crackers. During the college football season they team up with ESPN and air promos with Kirk Herbstreit and Desmond Howard (1991 Heisman trophy winner from the University of Michigan, NFL wide receiver and ESPN college football analyst). The ‘cheese’ doesn’t quite strike the pose as well as Desmond does…

Cheez-It and ESPN host the #showyourheismansweeps contest. So, I hashtagged Desmond on twitter with my Heisman pose in August. Four months later he tweeted this:

Desmond ORIGINALWow! Surprised and humbled. I guess I AM what’s considered to be MATURE cheese – I’m nearly the same age as the Super Bowl! I was born six weeks before the first Super Bowl took place on January 15, 1967 – the Green Bay Packers vs. the Kansas City Chiefs with the CheeseHeads winning 35-10.

Some may equate “mature cheese” to “old” – I don’t agree. I don’t feel any older than I’ve ever been… just more ‘seasoned’ on the facts of life. While I don’t remember the first Super Bowl or the ones that followed for the next several years, I had a love for the game at an early age and I still do today.

A notable memory for me is when the Chicago Bears were on the top of their game in the 1980’s. Music videos were all the rage with the advent of MTV. Thus, the birth of the Super Bowl Shuffle. The video quality isn’t the best, but then again it was almost 30 years ago.

My apologies to the Bears #4 and #45 for the following commentary….

They say ‘white men can’t jump,’ but this video proves ‘white men can’t dance.’ Bless their hearts. In addition, McMahon wasn’t as skilled at dancing as he was at completing passes, but the producers compensated by only showing him from the neck up and sporting shades so it worked out. My favorite part is Mississippi’s own, #34 Walter Payton (a.k.a. Sweetness). That man had skills on the field and dance moves as well. Incredible athlete – incredible man. He’s missed by all – true legend.

The Super Bowl Shuffle rap song debuted in 1985 a few months prior to the Bear’s win over the New England Patriots 46-10 and hit #41 in February, 1986 on the Billboard Hot 100. My, how things have changed in the music industry.

In this 49th year of the Super Bowl, the hot topic has been Deflategate. Good grief. To that, I say, ‘bring back the shuffle.’

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